[Answer] Is Self-Media Really a Booming Trend?

[Answer] Is Self-Media Really a Booming Trend?

It is hard to say whether self-media entrepreneurship has truly become a major trend, or whether it only started gaining momentum in 2018. However, compared with traditional media, personalized self-media has undeniably become a force that cannot be ignored. This is one manifestation of the Internet’s “decentralization.” Traditional information transmission has always been centralized: whether through radio and television or newspapers and news outlets, information was distributed from a central authority, while large audiences passively received it. Interactive channels such as “letters to the editor” were few and far between. But the spread of the Internet has changed this situation. Individuals are not only recipients of information, but also producers of information and active providers of feedback.

Compared with traditional centralized media, this kind of distributed network structure is less lofty and elitist, making it easier to reach audiences and stay close to reality. It reflects the influence individuals can have in the online world. Such a decentralized and interactive media system is destined to become one of the directions of future Internet development.

At the same time, because of popular aesthetic preferences and the current lack of constraints on self-media, the pursuit of attention and trending topics has also led to uneven development across the self-media landscape. Vulgar or pandering views tend to spread easily, while more refined perspectives often attract little interest. This is where regulators need to make a certain effort in order to ensure the healthy development of the industry.